Peak Performance Case Study

CLIENT OVERVIEW

Plum Deluxe is a premium online tea brand that offers thoughtfully curated blends with an emphasis on quality, community, and self-care. While their existing website performed well, there was an opportunity to optimize their paid traffic flow for increased conversions and better long-term value.

Challenge

Peak Performance had long struggled to advertise profitably on Facebook. At one point, the platform was nearly written off as a viable channel. The challenge had always been a lower-than-desirable conversion rate on their product pages and landing pages. We recognized an opportunity to tap into latent potential by drastically raising the conversion rate with landing page optimization.

OUR SOLUTION

TAIKUN DIGITAL OVERHAULED PEAK PERFORMANCE'S LANDING PAGE EXPERIENCE:

Landing Page Redesign & Customer Profiling: We conducted extensive research into Peak
Performance's target audience. This included analyzing how they interacted with past ads, reviewing Amazon customer feedback, and developing detailed customer profiles. Armed with these insights, we carefully crafted landing page wording and aesthetics that resonated with their audience, ensuring maximum engagement and conversion rates.

Results

The impact of our work was transformative:

Conversion rate increased 68.5%
Monthly ad spend scaled 8.4x
Revenue per session increased 297%

By applying our extensive CRO experience towards optimizing their landing pages, we were able to achieve explosive growth, dramatically allowing Peak Performance to scale their ad spend while also significantly reducing new customer acquisition costs.

Conclusion

Peak Performance's success on Facebook is the result of a structured, data-driven approach to CRO that transformed a once-struggling channel into a high-ROI growth engine.